Qu’est-ce que Google Analytics et comment bien l’utiliser ?

Google Analytics est un service de Google qui permet d’analyser le trafic d’un site web et son audience. Il s’agit donc d’un outil indispensable pour comprendre sa cible, améliorer son site web et ses réseaux, et optimiser son SEO. Socially Performing vous explique aujourd’hui comment bien l’utiliser.

Il faut tout d’abord commencer par la configuration de votre site web sur un compte Google Analytics. Une fois cette configuration effectuée, Google Analytics vous donne accès à un tableau de bord présentant 5 rapports différents répartis en onglets :

  • Temps réel : Grâce à cet onglet, vous avez accès au fonctionnement de vos actions en direct.
  • Audience : Cet onglet est très intéressant pour connaître les visiteurs de votre site web. Vous avez accès à leurs données démographiques mais aussi à leur géolocalisation, les appareils qu’ils utilisent, chacun de leur comportement, etc. Vous pouvez connaître de manière très complète votre audience.

  • Acquisition : Cet onglet est très utile pour connaître les informations sur les sources de trafic de votre site. Vous pouvez ainsi voir si votre audience se rend sur votre site via une recherche Google ou bien par des liens, par des e-mails, des réseaux sociaux, etc.

  • Comportement : le rapport sur les comportements fournit les pages consultées par votre audience, le temps qu’elle y passe et ses actions. Vous pouvez ainsi cibler les sujets qui intéressent le plus vos visiteurs ou bien les produits qui ont le plus de succès sur votre site.
  • Conversion : Cet onglet vous permet de configurer vos objectifs et d’analyser les conversions sur votre site.
Blog Archives - Page 4 of 8 - Dentons Digital

Les chiffres d’octobre 2013 de Tag-Trek indiquent que Google Analytics possédaient 74,6% des parts de marché, le plaçant en tête de outils de web analytics.

Ce service de Google est gratuit et vous offre une analyse complète de votre site web, de son trafic, et des comportements de votre audience. Une version premium est cependant disponible pour ceux qui souhaitent obtenir d’autres données.

Nous vous conseillons vivement d’utiliser cet outil pour comprendre vos visiteurs et adapter votre site web, vos publications, vos contenus en fonction de votre audience, et également optimiser votre SEO.

Pour vous aider dans vos démarches, n’hésitez pas à faire appel à Socially Performing.

NOS SERVICES BLOG ET SITE WEB

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