[:fr]L’importance du design de votre site et comment se démarquer?[:]

[:fr]

Le design ou l’esthétisme de votre site a une importance capitale. Plus vous aurez un site soigné et plus vos visiteurs aimeront naviguer dessus. Un site au design classique ou même « has been » perdra automatiquement des visiteurs. Vous devez donc soigner l’apparence de votre site web grâce à plusieurs outils. Si vous n’avez pas encore défini une charte graphique, c’est le moment ! Nous vous expliquons.

UNE IDENTITÉ VISUELLE
Votre marque, site web ou blog, doit avoir une identité. Pour être plus précis, votre site doit être reconnaissable et marquant pour vos utilisateurs, et cela passe principalement par l’identité visuelle du site. Pour construire cette identité, il vous faut choisir votre code couleur. Choisissez deux ou trois couleurs qui prédomineront votre site et seront associées à votre marque. Elles vont permettre d’harmoniser l’ensemble et de le rendre plus homogène. Ensuite, vous devez choisir une police que vous utiliserez en permanence. Toujours en adéquation avec votre site et votre personnalité, cette police reflétera l’identité de votre marque. Pour vous inspirer dans votre harmonie visuelle, n’hésitez pas à vous rendre sur des sites comme Canva ou d’autres sites d’inspiration graphique. Vous pouvez également aller jeter un œil à la concurrence ou bien chercher des sites au design populaire.
Web Design | First Call Web

75% des opinions à propos de la crédibilité d’une entreprise sont basées sur la conception d’un site web créatif.

UN SITE MOBILE FRIENDLY
Aujourd’hui il est indispensable que votre site soit « responsive » c’est-à-dire qu’il ait un design adapté aux smartphones. Rien n’est plus désagréable pour les internautes que de regarder un site internet sur leur téléphone sans qu’il s’adapte à leur écran.
UNE COHÉRENCE DANS VOS PUBLICATIONS
Autre point important pour avoir un meilleur design, il vous faut des contenus avec une construction cohérente. Pour une harmonie de votre site, choisissez un design que vous pourriez répéter pour vos contenus, un type d’illustration précis par articles par exemple, ou bien l’intégration de citations.

Vous savez désormais comment avoir un site harmonieux et cohérent. Une police et des couleurs qui représentent votre marque, une manière précise de poster du contenu, un site adapté aux écrans des smartphones, tous ces éléments sauront redonner vie à votre site web !

NOS SERVICES BLOG ET SITE WEB [:]
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